For a voice platform · production
How do you direct a voice the way a director guides an actor?
Directing a performance, not writing a prompt — for a voice platform.
Today tone is coaxed out of a voice by rewriting the prompt or hand-tagging text with markup — closer to coding than directing.
Why now generative voice is now good enough to ship — so teams need a performance they can direct, not a prompt they rewrite.
Use cases Audiobook & podcast production, dubbing, character voice, ads.
Interactive demo ↗The question
A prompt describes a voice once. But a performance is a hundred small choices — a whisper here, a pause there, one word leaned on. Those don’t fit into a single sentence.
The approach
Treat the script as the surface. Drop directions straight onto it — delivery on a line, emphasis on a word, a timed pause after it — the way notes land in a margin.
The feature
A palette of directions — whisper, warm, sarcastic, pause, interrupt, overlap — placed by hand. Two readings, A and B, play back to back so you can hear the difference.
Function
The direction palette
Delivery, focus, timing and interplay — each chip placed onto a whole line or a single word.
Function
A line, directed
“Late again. The city doesn’t wait for anyone.”
Directions attach to the text itself — a delivery on the line, an accent on one word, a beat after it.